Posts Tagged ‘Average’

Ouch.

Ultimate Fighting Championship (UFC), perhaps, went to the well one too many times this month, cranking out four mixed martial arts (MMA) events in the span of just six days, which started with UFC Fight Night 90 on UFC Fight Pass and ended with UFC Fight Night 91 on FOX Sports 1, the latter of which returned the worst ratings of the year.

So either viewers were already fatigued by last Wednesday (July 13, 2016), or the headlining act of Michael McDonald vs. John Lineker — which delivered a slam-bang main event — didn’t have enough star power to hook the casual fans. Too bad, as they missed an electric co-main event, as well.

UFC Fight Night 91, staged in Sioux Falls, South Dakota, pulled just 609,000 for the main card and 331,000 viewers for the prelims (full results here).

That puts it 38-percent below the “Fight Night” average (981,000), according to MMA Fighting, and about even with the final episode of The Ultimate Fighter (TUF) 23 — previously recorded and held two days prior to the live finale in Las Vegas, Nevada, also on FOX Sports 1.

Speaking of the live finale (results here), that event returned 1,086,000 viewers for the main card and 642,000 for the prelims.

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Bellator 157: “Dynamite 2” at Scottrade Center in St. Louis, Mo., took place on June 24, 2016, featuring former Ultimate Fighting Championship (UFC) Light Heavyweight Champion Quinton “Rampage” Jackson going against judo gold medalist Satoshi Ishii.

The main event proved to be something of a draw for Spike TV, attracting 1.04 million viewers and peaking at 1.14 million — it gained 100,000 viewers during the fight. Jackson won via split decision, but the remainder of “Dynamite 2” wasn’t as big of a win as the promotion hoped. The words “lower than originally anticipated” ring eerily true when you look back at the first “Dynamite” card from San Jose.

“Dynamite 1” — a mixed martial arts (MMA) and kickboxing hybrid show — averaged 800,000 viewers, while the most recent “Dynamite 2” card averaged 675,000 viewers over three hours. Viewership fell off a cliff for the Bellator Kickboxing “St. Louis” card afterward with an average of 439,000 viewers.

The only bout on the post-“Dynamite 2” card that drew interest was the Joe Schilling vs. Hisaki Kato rematch, which averaged 624,000 viewers and peaked at 642,000.

To check out the latest Bellator MMA-related news and notes be sure to hit up our comprehensive news archive right here.

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The Ultimate Fighting Championship is purposefully vague about what it discloses in terms of fighter earnings. With that in mind, determining the average UFC salary can be a difficult task indeed.

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